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8 Elements to Consider to Understand a Luxury Product
The traditional marketing mix model of the four P's, namely product, price, place, and promotion, is a great foundation to understand...

Nothing New
Apr 10, 20249 min read
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The Secret of a Luxury Experience: The Touch That Comes from the Heart
Exploring the nuances of luxury hospitality, we delve into the subtle art of thoughtfulness that defines exceptional hotel experiences....

Nothing New
Apr 10, 20243 min read
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The Future or Luxury: Creating Instagrammable Experiences!
Join us on a journey to the future of luxury, where authenticity and identity are woven into every unforgettable moment. From intriguing...

Nothing New
Apr 10, 20243 min read
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Luxury Hospitality and Spirituality: a Forced Marriage
Luxury hospitality isn’t just about quality and service; it’s an earthly reflection of a spiritual quest, a step towards creating heaven...

Nothing New
Apr 10, 20242 min read
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I can’t get no Satisfaction: Satisfying Needs in the World of Luxury
Understanding and catering to the hierarchy of needs, as conceptualized by Abraham Maslow 70 years ago, is crucial for the luxury...

Arnaud BOUVIER
Apr 10, 20243 min read
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No more Kowtow: Return to Simplicity in Luxury Hotels
The concept of luxury in hotels has undergone a fascinating evolution that can be traced back to the travel habits of wealthy Europeans,...

Arnaud BOUVIER
Apr 10, 20243 min read
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